Better leads. More installs.
A partner, not a competitor.
Solar leads for Australian installers, delivered within seconds of a homeowner asking for a quote.
Why Solar is independent and family owned. We know how an enquiry turns into an install, and we filter for it: owner occupiers only, their answers attached, their email checked. We are not owned by an energy company. We do not install solar. We partner with the businesses that do.
We understand what turns an enquiry into an installation.
Most lead suppliers know how to buy traffic. We know your business, because we build and publish the tools this industry uses to run it.
An enquiry becomes an installation when three things line up. The person can actually say yes, because they own the roof. The system is worth quoting, because the bill is big enough to justify it. And they mean to act inside a timeframe your crew can plan around.
Every question we put to a homeowner is built around those three things, and the answers come back against fixed options rather than free text, so they are comparable across every enquiry you receive. That is the difference between a contact detail and a lead you can price.
The same knowledge goes into what we publish for installers: STC and margin calculators, state by state compliance checklists, and an accountability record of regulator enforcement action and insolvency notices across the industry. All of it is free, and none of it is gated behind buying leads from us.
- We built the platform the enquiries run on
- Sent 24/7 is our own software, not a reseller arrangement. Postcode matching, campaign routing, volume caps and delivery all happen in a system we control. If you do not already have a CRM, we have built one for installers.
- The questions we ask are the ones you would ask
- Ownership, quarterly bill band, install timeframe, whether there is already a system on the roof and what they want added. Fixed options, not free text, so the answers are comparable across every enquiry.
- STC and margin calculators
- Entitlement by postcode, system size and install date. Gross and net margin after STCs and overhead. Free to use, with no account needed for the basics.
- Compliance checklists
- Grid connect PV, battery storage and standalone power systems, across all eight states and territories.
- The accountability record
- Clean Energy Regulator enforcement actions, ASIC insolvency notices and battery inspection results, published in one place and refreshed on a schedule.
Free installer tools live at the Installer Hub.
A cheap lead is expensive when it goes nowhere.
Lead price is the easiest number to compare and the least useful one to optimise. The number that decides whether your business grows is cost per install: everything you spent on enquiries, divided by the systems you actually signed.
Run it yourself. Take what you paid for enquiries last quarter, divide it by the installs that came out of them, and hold that against your average job margin. Cheap volume does not reduce that number. It moves the cost off the invoice and into your sales team.
Every enquiry that goes nowhere still costs you. A salesperson works it for a day. A designer draws it. Someone books the site visit and the van goes out. A truck roll to a rental, or to a homeowner who is still a year away, is a day of capacity you never get back, and no unit price makes that free.
So we spend our effort on the front end: where the enquiry comes from, what the homeowner has actually told us, and whether they are in a position to buy. Installers on our program typically convert 30 to 50% of what we send them. Here is what that gets you.
- Where the enquiry comes from
- Our own pages only. The rebate quiz, the state rebate guides and the comparison tools, plus our own paid campaigns.
- No purchased lists, no scraped databases, no social lead forms. If it did not come from a Why Solar page, it is not one of ours.
- Who is on the other end
- Owner occupiers. Anyone who tells us they rent is graded R and routed to a separate product before an installer sees them.
- You are not sending a van to a rental, and you are not paying for a contact who cannot say yes.
- How fast it reaches you
- Delivered within seconds of the homeowner pressing submit, usually while they are still on the page.
- You can be the first call they take rather than the fourth, on a decision they made about ninety seconds ago.
- What is attached
- Ownership, quarterly bill band, install timeframe, whether they already have solar and what they want added.
- Enough to decide whether the job is worth quoting before anyone picks up the phone.
- Contact details
- Email addresses are checked against a live validation service and hard fakes are dropped before delivery.
- Fewer dead records in your CRM, and you are not billed for the ones we drop.
- Distribution
- Matched by postcode in Sent 24/7 and routed to a single installer for the area. Ask us how that is set for your postcodes before you commit.
- You get enquiries where you actually work, and you are not racing four other companies to the same roof on the same afternoon.
- The platform it runs on
- Sent 24/7 is ours. We built it, we run it and we can change it. If you do not have a CRM, we have built one for installers.
- When something needs to change about how you receive enquiries, you are asking the people who wrote the software, not raising a ticket with a vendor.
- Our commercial position
- We do not install solar and we do not retail electricity. We are not owned by an energy company.
- Every install you win from a Why Solar enquiry is entirely yours. We have nothing to sell that household afterwards.
- How we are paid
- Per delivered lead, priced by area, enquiry type and weekly volume. No monthly platform fee, no minimum spend.
- You know the cost before you commit, and you are not signing up to a retainer to find out.
- If something is wrong
- Raise it within seven days on dead contacts, disputed enquiries or properties outside the area you nominated.
- You are not charged for it. No argument about whether the number was ever connected.
The 30 to 50% range is what our own partners report closing. We do not publish a figure for anyone else's leads, because we have no way to measure them. Ask us what partners in your state are seeing and we will tell you what we know.
Your next growth partner shouldn't also be your competitor.
There is one thing worth checking about anyone selling you solar enquiries: what else that business does.
If it also retails electricity, it keeps an interest in that household long after your install is signed off. If it also installs, then every enquiry it passes on is one it decided not to keep, and you are buying from a business that had first pick.
Why Solar is neither. We are a family owned company. We are not owned by an energy company, we do not install solar, and we do not run a crew that turns up on the same roof as yours. There is no plan we want to move that household onto, and no pipeline of our own waiting on the work you decide not to take.
That is the whole of our commercial position, and it is why we can be straight with you about what an enquiry is and is not. We are paid per enquiry delivered, not on a share of your sale, so we have no reason to overstate what we are sending you and every reason to keep you buying next quarter.
- Family owned
- No energy retailer behind us, and no private equity owner with a different plan for your customers next year.
- Not owned by an energy company
- We do not retail electricity, so we make nothing from that household’s bill after you leave the site.
- We do not install solar
- No crew, no vans, no quotes of our own. We have never turned up on a roof, and we never will.
- The install stays yours
- The job, the customer and the service work that follows are all yours. We are not building a competing book on the back of them.
- Paid per delivered enquiry
- Not a success fee and not a share of your sale. Priced by area, enquiry type and weekly volume.
The Why Solar Approved standard
We're selective about who represents the Why Solar standard.
Not every installer who applies receives enquiries. Applying does not switch anything on. An application creates a pending record, a person reads it, and nothing flows until that has happened.
What we check is on the public record, and we check it before we talk about volume. We are not interested in how good the pitch is. We are interested in whether the business behind it will still be there to honour a workmanship warranty, because homeowners come to us for exactly that reassurance and we are the ones who put your name in front of them.
This is the same standard we hold on the homeowner side of the match. It is the reason a homeowner trusts the introduction, and it is the reason the introduction is worth something to you.
- Your ABN, against the public record
- Entity name, whether the ABN is current, whether you are registered for GST and how long that ABN has been active. Pulled from the Australian Business Register when you search for your business on the form.
- Your Google Business Profile
- Your rating and your review count at the point you apply. A permanently closed listing does not proceed.
- Your accreditation, on the record
- Your SAA accreditation number is required on the partner application and recorded against your business.
- Time under the same entity
- We look at how long you have been trading under the ABN you applied with, not how long the trading name has existed.
- A person reads it
- Applying does not switch anything on. An application creates a pending record and nothing flows until we have read it and spoken to you.
- Approval is not permanent
- Regulator enforcement action, an accreditation suspension or insolvency ends it. That is stated policy, and it applies for as long as you take our enquiries.
Every application is read by a person
You are not filling in a form into the void. We read what you send, we check the public record, and we come back to you about availability in the areas you actually cover.
Pick the level of qualification you want.
Both are real enquiries from homeowners who came to a Why Solar page and asked for a quote. The difference is whether a person has spoken to them before the enquiry reaches you, and that difference is priced.
Standard service level
Direct enquiries
Delivered exactly as the homeowner submitted it, without a prior Why Solar conversation. This is our standard product and most of what we sell.
A homeowner fills in one of our solar forms, tells us they own the property and asks for a quote. The enquiry reaches you within seconds, usually while they are still on the page. Nobody from Why Solar has spoken to them at that point, and we do not pretend otherwise. What has happened is that their email has been validated server side, their answers have been captured against a fixed set of options, and renters have been filtered out.
- Delivered within seconds of submit, by email, API or webhook into your CRM
- Email checked against a live validation service, hard fakes dropped
- Ownership, bill band, install timeframe and existing solar attached
- Priced per delivered lead by area, enquiry type and weekly volume
Higher service level
Conversation-verified enquiries
An additional human qualification step, priced above a direct enquiry.
A person speaks to the homeowner and confirms the detail on the enquiry before it is released to you. It costs more than a direct enquiry because it takes human time, and that is the whole of the difference. We do not claim that every enquiry has been personally called, because that would not be true. This is arranged case by case with your account, so ask us what is possible where you work before you budget for it.
- Everything a direct enquiry carries
- A person confirms the detail before the enquiry is released
- Priced above direct enquiries, because the qualification is human time
- Arranged case by case, never switched on by default
Residential solar leads
Our core product. Owner occupiers who have answered our quiz on ownership, bill band, timeframe and existing solar.
Homeowners researching solar for a property they own, with their answers on ownership, quarterly bill band, install timeframe and existing solar attached to the enquiry. Owner occupiers only: anyone who tells us they rent is routed away before an installer sees them.
- Owner occupier answered in the quiz
- Matched by postcode
- One installer per enquiry
Also available
- Commercial solar leads
- Business owners and property managers exploring solar for commercial premises, through a separate quiz with its own campaign. Higher deal values and a live mobile check on the contact number.
- Battery storage leads
- Homeowners adding storage to new or existing solar. Battery interest travels on the enquiry, including brand interest where they arrived through one of our battery pages.
What comes with every solar lead
Enough on the record to decide whether the job is worth quoting before you dial. Every enquiry comes from a form a homeowner filled in on one of our own pages: our rebate quiz, our state rebate guides, our comparison tools and our own campaigns. No purchased lists, no scraped databases, no social lead forms.
It reaches you through Sent 24/7, our own delivery platform, by email, API or webhook straight into your CRM. If you do not have a CRM, we have built one for installers and you are welcome to use it.
Some answers arrive a few minutes later. Roof detail, the expert call time the homeowner picked and any photos they upload are asked after they submit, and they are pushed onto the same record as they land.
On the enquiry when it reaches you
- Full name, an Australian mobile and a server-checked email address
- Street address, suburb, state and postcode, captured through address lookup
- Owner occupier confirmed in the quiz, renters routed away before delivery
- Quarterly electricity bill band, from under $200 to over $1,200
- Install timeframe, from as soon as possible to just researching
- Whether they already have solar, and what they want added
- The rebate estimate the homeowner was shown on our quiz
- The channel the enquiry came from: search, paid social, organic or direct
Added to the same record afterwards
- Roof type and storeys, asked straight after submit
- The day and time they chose for their Why Solar expert call
- Power bill, switchboard and battery location photos, when they add them
- An updated grade as those later answers land
We tell them to expect your call before you make it.
The moment a homeowner submits a residential enquiry, we send them a branded email from Why Solar. It tells them they have been matched with a local accredited installer and sets out what the call will cover: confirming their rebate eligibility, answering their questions, and providing a free quote with no obligation.
That is the difference between a cold call and an expected one. By the time your number shows on their screen, they know who is calling and why, and they have been told to expect a quote rather than a pitch. It changes the first thirty seconds of the conversation, and the first thirty seconds are usually the whole fight.
- Sent instantly
- At the moment they submit, not in a nightly batch.
- Sets the agenda
- Rebate eligibility, their questions, and a free written quote.
- Invites questions
- It tells them they can reply to the email with anything they want to ask.
From: Why Solar, hello@whysolar.com.au
Subject: Your rebate estimate and expert call
Thanks Thi.
We're placing you with a trusted, vetted installer near you. They will give you one free, no-obligation written quote.
Your solar expert will call you
We call Monday to Friday, 8am to 6pm. The call takes about fifteen minutes and covers:
- Your rebate
- Your quote, line by line
- What to push back on before you sign
- Whether a battery makes sense
Missed the call, or have a question? Just reply to this email.
Simple pricing
Pay per delivered lead. No monthly platform fees, no minimum spend, no lock-in contracts. Pricing is based on your location, lead type and weekly volume, and conversation-verified enquiries are priced above direct ones. Apply and we will come back with a figure for your area.
- Pay per delivered lead
- Billed on delivery, not on a share of your sale.
- No lock-in
- Pause or stop whenever you need to.
- You set the pace
- Daily, weekly or monthly caps, and pause at capacity.
Apply to become a partner
Tell us about your business, the states and regions you cover, and the enquiry types you want. We assess every application and come back within 24 hours with availability and pricing in your area.
You are not filling in a form into the void. Andy reads every application and calls to talk through what is genuinely available where you work.
- A partner, not a competitor
- We do not install solar and we do not retail electricity.
- Matched by postcode
- Routed to a single installer for the area you nominate.
- Pay per delivered lead
- No monthly fees, no minimum spend, no lock-in.
- 7-day window
- Dead contact, disputed enquiry or out of area, and you are not charged.
Solar leads by city
Local install, rebate and network data for each major metro.
Solar leads: common questions
Do you call the homeowner before you send me the lead?
Are your solar leads exclusive?
What conversion rate should I expect?
What types of solar leads do you offer?
What does an enquiry actually arrive with?
What is the 7-day term?
Is there a minimum spend or a lock-in contract?
How are leads delivered?
What areas do you cover?
How much do solar leads cost?
How do I become a partner?
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